Brown Adipose Tissue

What’s All This Cold Water Stuff About?

Cold Thermogenesis Some people call it simply an “Ice Bath”., while others call it “Cold Therapy”, “Cold Water Immersion”, or “Cryotherapy”. Dr Jack Kruse of the “Living an Optimized Life” blog calls his own brand of cold therapy “Cold Thermogenesis” or “CT” for short. Everyone’s talking about it, but what’s all this cold water stuff [...]